ABOUT HOLLY GARBER
From very early on I knew I wanted to have my own business, even if I didn’t know what type of business. I aspired towards the autonomy, independence and challenge it offered.
In my early 20s, I launched Golightly PR, a fashion-focused communications agency. In our first years, we helped shape the public presence of some of Australia’s most exciting young labels like camilla and marc and Dion Lee, and later launched internationals like ASOS and Allbirds into Australia, as well as working with the likes of Levi’s, Ganni and Karen Walker.
Over time, I saw the landscape of communications shift and felt myself shifting too. In response, I founded PEOPLE in 2017—an extension of Golightly that focused on representing individuals with strong creative skill sets. We worked with talents like Julia Busuttil Nishimura, Katherine Sabbath, Jasmine Dowling, and Brittany Darling to build sustainable careers through meaningful brand partnerships and audience connection.
In 2020, after 15 years, I closed Golightly and chose to step away from the intensity of agency life. I began to channel everything I’d learned working with over 50 brands, mentoring talent, leading teams, and becoming a mother into a new chapter. I completed an Executive MBA in Entrepreneurship at UTS and turned my focus to career and business coaching.
My area of interest became ‘how do we create unique models of work which can sustain and nourish each of us into the future?’
I have long observed that work is an important driving force for so many people, including myself, but often filled with emotional and psychological challenges as well as major compromises. My work now is driven by a core question: how can we create models of work that are not only successful but sustaining? Through exploring this, I help people build working lives that feel purposeful, joyful, and aligned with who they are and how they want to live.
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